Any PPC marketer knows how difficult it can be to work with Facebook advertising. From ultra-specific advertising complaints to randomly disapproved ads, the platform is renowned for poor dealings with internet marketing specialists and small companies alike. Certain PPC marketing campaigns seem to be thrown out for no reason, while certain ads are often singled out and disapproved for the most bizarre reasons, often by staff who simply don't seem to care.
Thankfully, it is possible to get around the frustration that seems to haunt most internet marketing specialists and advertisers hoping to use Facebook as a pay-per-click internet advertising platform.
If a Pay-per-Click Ad Submission Gets Rejected, Try Again
Submitting the same pay-per-click ad over and over again, somehow, actually works. Facebook seems to disallow advertisements semi-randomly, and pushing ads down the pipeline over and over again actually forces them to take a look at the content.
Internet marketing specialists that have got advertisements that fit within the TOS guidelines but seem to be randomly disapproved should try submitting them several times before giving up. Sometimes, it just takes a different reviewer to change a pay-per-click ad's status from banned to approved. Patience is key, but the process works wonders.
Check Pay-per-Click Ad Images for Forbidden Content
Dating websites are always getting in trouble with Facebook for running inappropriate images in their pay-per-click ad submissions. It is often difficult to tell what is allowed and what isn't, as the guidelines surrounding what is appropriate are quite conservative.
Online advertisers and internet marketing specialists should take a look at the kind of content that they normally see on Facebook and follow the lead of successful advertisers. They should also avoid making their pay-per-click ad submissions too "attention seeking." The goal is to draw eyes to advertisements without drawing the potentially frustrating laws of the Facebook advertising team.
Use Title Variations for the Same Pay-per-Click Ad
This is a standard part of split-testing different ads, but with Facebook advertising, it can often become a standard part of merely using the service. The site's advertising team may reject ads for small problems, and preemptively submitting ads with small variations in the title, sales body, and image can prevent online advertisers and internet marketing specialists from having to waste time resubmitting disapproved pay-per-click ad submissions.
Although it can be very effective, this strategy must be employed with care. Online advertisers and internet marketing specialists that submit too many versions of a near-identical ad could end up having all ads suspended for duplicate problems.
Make Sure That PPC Campaign Management Tools Aren't Causing Problems
Sometimes, PPC campaign management tools are configured to push certain IP addresses away from offer pages. Internet marketing specialists advertising services that are only available in certain countries should know that there is a possibility that the site's staff won't be able to view their ads.
No views means no approval, so internet marketing specialists and advertisers should ensure that their PPC campaign management tools either redirect the advertising team to a similar offer, or forces a script to push them to the main website. Most PPC campaign management tools will be able to provide alternate URL redirection for failed offers and connections.
By following these simple tips, internet marketing specialists hoping to launch a Facebook advertising campaign can minimize the amount of time they spend on writing and submitting ads, and maximize the amount of time they spend creating products, forming innovative marketing campaigns, and attracting customers to their offers.
Related Readings:
- Developing Copy for Pay-per-Click Advertising
- Bidding Strategies for Pay-per-Click Advertising
- Parked Domain Monetization
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